Shame. Blame. Stigma.

Shame. Blame. Stigma. Words that have dominated the obesity narrative for too long. The idea that weight loss is simple… that obesity is a choice.

Eli Lilly and Company UK & Ireland has developed a campaign to shift the conversation and reframe obesity. Being shamed for your weight can significantly affect a person’s health journey, with serious implications for both physical and mental health.

We’re pleased to share this campaign and support the message that obesity is a disease, not a choice. Shame has no place in it.